Ein paar interessante Berichte über die zukünftigen Strategien von RyanAir und easyJet:
Ryanair’s new customer-friendly approach. Really? | CAPA - Centre for Aviation
Ryanair’s new growth deal with London Stansted Airport: mutual love-in? | CAPA - Centre for Aviation
How easyJet is driving demand | CAPA - Centre for Aviation
The airline base concept: European LCCs love to base aircraft and crew abroad, unlike others | CAPA - Centre for Aviation
Hätte nicht gedacht, dass ich "Ryanair" und "customer-friendly" einmal in einem Satz lese. ![]()
Unter anderem:
- Kostenlose Mobile App für Android sowie IOS.
- Twitter launch
- Homepage-Überarbeitung (unter anderem kein Recaptcha bei der Flugsuche und Benutzer-Accounts)
ZitatAlles anzeigenFirst EU airline to carry 9m passengers in a calendar month (August).
· First EU airline to carry 80m passengers p.a.
· Traffic set to grow from 80m to 110m p.a. by FY’19.
· 175 new B-737 aircraft ordered.
· 10 year low cost deal at Warsaw Modlin concluded.
· 10 year low cost deal at London Stansted agreed.To celebrate these milestones, Ryanair briefed shareholders on its plans to roll out a new website and digital marketing strategy which will include:
· Launching the @Ryanair Twitter page.
· Removing the Recaptcha security feature for individual passengers from 30 Oct next (Recaptcha will remain in place for high volume bookers, screenscrapers, travel agents etc.).
· Ryanair’s mobile app will from Tues 1 Oct be downloadable free of charge (previously €3).
· Booking flow redesign to go live in December.
· Passenger registration/retention service live for summer 2014, substantially reducing the time it takes to complete bookings.
Es scheint so, dass Ryanair jetzt auch im Zeitalter von Web 2.0 nachziehen will ... um hier nicht gegenüber easyJet komplett in das Hintertreffen zu kommen.
Oder hat man gar erkannt, dass billige Preise nicht alles sind?